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3 minute read

Every new Jaguar Land Rover from 2020 will be electrified

From 2020, all new Jaguar Land Rover vehicles will be electrified. The company made the announcement at its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility.

Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-PACE, goes on sale next year.”

From 2020, Jaguar Land Rover intends to only produce hybrid or full electric vehicles / Picture: JLR


As an example of Jaguar Land Rover’s commitment to the future, they summarised one of many projects the firm is expanding – the FUTURE-TYPE.

The Jaguar FUTURE-TYPE is a vision for the car of 2040 and beyond. The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned.

With Future Type’s interface you can separately access your different digital orbits of work, family or play, dialling up what you do need, and dialling down what you don’t.

At its heart is Sayer – the intelligent steering wheel that will revolutionise the way you live your life. Named after Malcolm Sayer, designer of the E-type, this steering wheel doesn’t just stay in your car – it lives in your home and becomes your trusted companion.

Sayer is the first voice activated AI steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and select your entertainment.

Sayer, the steering wheel of the future: Picture: JLR

Sayer knows what’s in your fridge and can even order your shopping or a pizza. You will never run out of milk again. It will be your go-to device. It is not just the ‘key’ to your car, it’s your membership card for our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community.

For our customers, driving is about much more than getting from A to B. It’s about living life from A to Z. You will always be able to experience the sheer thrill of driving with the option to take the wheel. But this is a steering wheel like never before.

Recruiting for the future with Gorillaz

Jaguar Land Rover says it does not do ordinary recruitment. Gorillaz and Jaguar Land Rover have teamed up again to continue the search for world-class talent at their Tech Fest event. Fans interested in an engineering career at Jaguar Land Rover are invited to the physical ‘pop-up’ version of the Gorillaz garage to take part in a live challenge to test their technical ability, logical-thinking and memory. Successful players will be first in the queue for a chance to work at Jaguar Land Rover.

The Gorillaz app coding challenge remains open worldwide. In a major change to the way Jaguar Land Rover looks for candidates, fans are challenged to take part in a series of code-breaking puzzles to test curiosity, persistence, lateral thinking and problem-solving – all real-world skills the new generation of software and engineering talent must have.