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2 minute read

Sales growth and commitment to UK manufacturing from Rolls-Royce

Rolls-Royce Motor Cars has announced 2016 was its second highest ever annual sales result in the marque’s 113-year history, up 6% on its 2015 results. A total of 4,011 cars were delivered to customers in more than 50 countries, affirming the brand’s strength and resilience in a year of challenging market conditions for luxury goods worldwide.

Rolls-Royce Ghost Black Badge, Scotland, 25 October 2016 Photo: James Lipman /

Rolls-Royce Ghost / Picture: Rolls-Royce

Torsten Müller-Ötvös, CEO, commented, “This remarkable result emphatically affirms the global appeal of the very finest British luxury goods to the world’s most discerning patrons. Rolls-Royce is a true Great British manufacturing success story, one driven by the hard work and ingenuity of the men and women employed at our Centre of Luxury Excellence in Goodwood, West Sussex. We are deeply committed to a long term, sustainable, successful growth strategy and this result, amidst a backdrop of global uncertainty, affirms this approach. 2016 has proven the perfect year to sign off the successful first chapter of the renaissance of Rolls-Royce. Success for Rolls-Royce is success for Great Britain and we reaffirm our commitment to maintaining the Home of Rolls-Royce in the UK.”

The company recorded its highest-ever sales in key global markets including the Americas (up 12%), Europe (up 28%) and Asia Pacific (up 5%). A number of individual markets also exceeded previous records, notably Japan (up 51%), Germany (up 30%), the UK – the marque’s home market – (up 26%), China (up 23%) and the USA (up 10%).


The new Rolls-Royce Technology and Logistics Centre (TLC) at Bognor Regis opened, on schedule, in January 2016. This purpose-built 30,000m2 facility, close to the manufacturing plant at Goodwood, was built from the outset with the potential for future expansion and the buildings will be extended in 2017 by almost 10,000m2 to meet growing demand and in readiness for future models. The expansion will give the TLC the same overall footprint as the Home of Rolls-Royce, more than doubling the scale of the company’s facilities since its launch in 2003.

Throughout 2016, significant building and expansion work also continued at the Home of Rolls-Royce at Goodwood. The company invested heavily in a new single-line manufacturing system that is central to its long-term production strategy. Testing of an all-new proprietary aluminium space-frame architecture, which will underpin every new Rolls-Royce model built on the new single line from early 2018, is now approaching completion.

A white Ghost made for a client to mark the 50th anniversary of the state of Singapore photographed at Rolls-Royce Motor Cars, Goodwood, West Sussex. Picture date: Wednesday July 1, 2015. Photograph by Christopher Ison © 07544044177

Ghost at Goodwood / Picture: Rolls-Royce

The growth in production facilities was matched by the creation of over 100 new jobs at the Home of Rolls-Royce at Goodwood in 2016. The company now employs over 1,700 people, representing a remarkable increase approaching 500% on the original team of 350 who worked to create the first Phantom in 2003.

Rolls-Royce also demonstrated its long-term commitment to supporting future talent with a record intake on its industry-leading Apprenticeship Programme, which celebrated its 10th anniversary in 2016. More than 50 young people are currently learning skilled trades at the Home of Rolls-Royce, with similar recruitment levels planned for 2017. Record numbers of graduates and interns also joined the company during 2016.

Müller-Ötvös added, “We are deeply proud of the achievements of our historic brand over the past years. Rolls-Royce continues to surge forward in a confident and sustainable manner. Our business model, which is rooted in our unique and detailed understanding of the multifaceted world of luxury, is producing growth at just the right pace for a truly rare and exclusive brand. This is what our customers demand of us and this is what we will continue to deliver.”

Rolls Royce facts & figures

• 2016 saw second highest sales in the marque’s 113-year history.
• 4,011 motor cars delivered to customers in 2016, an increase of 6% on 2015.
• Major investment in Goodwood manufacturing plant in readiness for new models.
• 100 new jobs created at the Home of Rolls-Royce.
• Significant expansion of Technology and Logistics Centre announced.
• Apprenticeship Programme celebrates 10th anniversary with record intake.
• Successful new product launches: Dawn, Wraith Black Badge and Ghost Black Badge.
• The Americas retains top region.
• Record results in several individual markets, including USA, Japan, UK and Germany.
• Record results for Bespoke personalisation
• Rolls-Royce Motor Cars Dubai highest selling dealership globally.