2 minute read - 9th January 2024
Rolls-Royce achieved its highest-ever annual sales in 2023
Rolls-Royce Motor Cars enjoyed a highly successful year in 2023, with strong sales and demand for its products in markets worldwide.
In 2023, the car manufacturer’s bespoke commissions reached new record levels by both value and number; the technical innovations required to deliver specific projects saw Rolls-Royce file a number of new patents during the year. In 2023, Rolls-Royce Motor Cars delivered a total of 6,032 cars to clients around the world, more than in any other year in the marque’s 119-year history.
To mark 20 years of production at Goodwood, Rolls-Royce commissioned an independent study into the marque’s economic impact, which calculated its total contribution to the UK economy at over £4bn since 2003, and now over £500m annually. The company created 180 new jobs at its global centre of luxury manufacturing excellence in 2023, while more than 130 people joined the company’s future talent programme in apprenticeship, internship or graduate placement positions.
Rolls-Royce Motor Cars has achieved its highest-ever annual sales in 2023, delivering a total of 6,032 cars / Picture: Rolls-Royce
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While the first half of the year marked the end of production for the Rolls-Royce Wraith and Dawn models as planned, the fourth quarter of the year saw the first deliveries of Rolls-Royce Spectre, laying a foundation for an electric future in which the marque plans to produce only fully-electric cars by the end of 2030.
Rolls-Royce submitted plans for a major new investment to modernise and upgrade its manufacturing facilities. The plans will enhance and extend the marque’s bespoke and coachbuild capabilities as well as support production of its future all-electric product portfolio. This significant investment represents the single largest injection of new capital at the home of Rolls-Royce since the site opened in 2003. This reflects the scale of the transformation in the company’s size, activities, commercial success and global influence in the intervening two decades.
Over 2,500 people are employed at the Rolls-Royce factory and headquarters in Goodwood, with more than 180 new jobs created in 2023 / Picture: Rolls-Royce
Chris Brownridge, chief executive officer of Rolls-Royce Motor Cars, said: “2023 was another extraordinary year for Rolls-Royce, with strong sales performances in all regions and across the full product portfolio. It’s especially encouraging to see the enormous interest in and demand for Spectre, supporting the decision to adopt a bold, ‘all-electric’ strategy for future model development and production. The record level of bespoke commissions, both by volume and value, also underlines our position within the luxury sector, offering our clients opportunities for self-expression and personalisation they cannot find anywhere else.
“As incoming CEO, I’m in the extremely fortunate position of taking over responsibility for a business in robust good health, with strong foundations and a clear strategy for growth and development, formidable technical capabilities and a focused, dedicated team. I’m looking forward to working with the entire Rolls-Royce team to maintain this momentum and take this great company forward with confidence and conviction.”
In 2023, Rolls-Royce submitted a planning application to expand its Goodwood site to support future electric vehicle production / Picture: Rolls-Royce
