2 minute read - 8th November 2024
Bentley Motors extends Beyond100 business strategy
Bentley Motors has announced an extension of its forward-thinking Beyond100 business strategy, now called Beyond100+. Originally running until 2030, Beyond100+ now extends a further five years, with an ambition to be building only fully electric cars from 2035.
Bentley has also confirmed that its first fully electric car, set to be revealed in 2026, will create an entirely new segment, the world’s first true luxury urban SUV. This model, designed, developed and produced at its headquarters in Crewe, will be the first of a new PHEV or BEV model to be launched every year over the next decade.
Bentley, already leading the way in the luxury hybrid car sector, will consequently further cement this position by extending the lifecycle of PHEV models beyond 2030, to 2035. Bentley is also now exclusively offering the Continental GT coupe, Convertible and Flying Spur models with an ultra performance plug-in V8 hybrid powertrain, following the discontinuation of Bentley’s iconic W12 engine after over 20 years of production in Crewe.
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Bentley Motors has announced a five year extension of its forward-thinking business strategy, now called Beyond100+. Bentley has also confirmed that its first fully electric car will be produced in 2026 / Picture: Bentley Motors
Dr. Frank-Steffen Walliser, chairman and CEO of Bentley Motors, said: “Four years almost to the day that Bentley initially outlined its Beyond100 strategy, we adapt to today’s economic, market and legislative environment to initiate a major transformative phase for tomorrow. Beyond100+ becomes our guiding light as we extend our ambitions beyond 2030, while maintaining our aim of a decarbonised future, including offering only fully electric cars from 2035, and reinforcing our credentials as the British creator of extraordinary cars for over a century and beyond.”
Beyond100+ also endures a fundamental reinvention of the Crewe manufacturing infrastructure, and helps secure Bentley’s future at Crewe for the next generation of products and colleagues.
The new luxury urban SUV, designed, developed and produced at its headquarters in Crewe, will be the first of a new PHEV or BEV model to be launched every year over the next decade / Picture: Bentley Motors
The company has already made enormous strides in reinventing the historic Crewe site, creating an industry-leading certified carbon neutral facility, and focus now turns to building a ‘Dream Factory’ for an electric future.
The largest self-funded site investment programme in Bentley’s illustrious 105-year history continues with a new state-of-the-art design centre, paint shop and BEV assembly line, transforming an 85-year-old site for a new age of electrification, and a new benchmark in next generation, digital, flexible and high-value manufacturing operations.
