3 minute read - 20th March 2025
Sixth consecutive year of profitability for Bentley Motors
Bentley Motors has begun work on its new BEV assembly line located in the oldest building at its site in Crewe, while announcing its sixth consecutive year of profitability and record levels of personalisation. Bentley says the self-financed record site investment underlines a long-term commitment to UK manufacturing as it prepares to introduce its first BEV to the market in 2027.
Balancing the site investment expenditure, record levels of personalisation resulted in the highest-ever revenue per car, increasing 10% in the past two years. This generated a revenue of €2.648bn and an operating profit of €373m. A return on sales of 14.1% reflected upfront expenditures for future products and planned reduced volumes due to lifecycle effects.
Bentley’s latest financial performance supports the company’s industry-leading Beyond100+ strategy, as it drives towards self-funding its ambition of being exclusively electric by 2035 and introducing a new hybrid or electric model every year for the next decade.
Never miss the latest manufacturing news by signing up to our newsletter here
Bentley Motors has begun work on its new BEV assembly line at its factory site in Crewe / Picture: Bentley Motors
2024 was a year of transition for Bentley’s brand-defining Continental GT model. The third generation gave way to the fourth, meaning the end of W12 engine production in Crewe and the introduction of a new ultra-performance V8 hybrid powertrain. This was also introduced in the Flying Spur four-door sedan towards the end of the year. Both were launched initially in highly positioned Speed and Mulliner derivatives. Lower-powered derivatives will follow in 2025.
Dr. Frank-Steffen Walliser, chairman and CEO of Bentley Motors, said: “Last year marked a milestone year in our transformation as we prepare for our electric future. We are investing at levels never seen before at Bentley, as we not only revolutionise our product cycle plan, but also transform an 85-year-old site for a new age of electrification. These are the critical foundations that will build our long-term sustainability and success. Despite global challenges in 2024 and the run out and replacement of three of our four model lines, financial resilience measures introduced towards the end of the last decade ensured a sixth year of consistent profitability.
“Looking forward to 2025, of course we continue to navigate difficult global market conditions and maintained volatile political and economic environments, however our strength of sales is strong. We have reached record levels of revenue per car, a well-balanced export strategy and a clear structure to maximise personalisation. This, added to a full year availability of our new plug-in hybrid Continental GT and Flying Spur models gives us a great deal of optimism and will have a significant, positive impact on our order bank and sales as we continue through the year.”
Bentley has also marked the sixth consecutive year of profitability, funding significant site capital investments / Picture: Bentley Motors
Construction of the new BEV facilities follows the recent opening of its Excellence Centre for Quality & Launch and a new paint shop, which is nearing completion later this year and offers customers an expanded paint colour choice of nearly 100 individual colours. These investments consolidate Bentley’s long-term commitment to its Beyond100+ strategy and UK manufacturing for generations to come.
