2 minute read - 3rd July 2025
Kellanova makes progress on £75m Wrexham site investment
Kellanova, formerly known as the Kellogg Company, has reached a key milestone in the £75m investment project at its cereal factory in Wrexham, North Wales.
Production of its new All-Bran Fibre Plus has begun at the site, following enhancements to the production line, which is now powered by renewable electricity. It will deliver the same taste with a lighter, crunchier texture and fewer breakages, leading to less dust at the bottom of the pack.
Meanwhile, All-Bran has been produced at Wrexham since the factory first opened in 1978. As part of the ongoing investment in Wrexham, the cereal will now be made using the latest technology to reduce production time and lower the energy required to create the fibre-rich shreds.
As well as improvements on the All-Bran production line, two new advanced lines will be installed in the coming months to support the transition of other Kellogg’s cereals, including Corn Flakes and Crunchy Nut, to Wrexham.
Kellanova has reached a key milestone in the £75m investment project at its cereal factory in Wrexham, with new All-Bran Fibre Plus now in production / Picture: Kellanova/Jon Super
An additional 130 jobs are also being created as a result of the investment, which will see cereal production at Wrexham more than double to around 1.5 million boxes a day.
Kellanova’s UK managing director, Chris Silcock, said: “It’s great to see new All-Bran Fibre Plus running off the production lines at Wrexham, marking a major milestone in our ongoing investment at the site. Over the next 18 months, more of our iconic brands will move production to Wrexham, and it’ll be great to see all our major cereals produced more efficiently and sustainably using the latest technology.”
MP for Wrexham, Andrew Ranger, added: “Kellanova has been an important part of Wrexham for over 40 years and I welcome the increased investment in the Wrexham plant and the job opportunities this brings. On my recent visit to the factory, I learned about the important steps the company is making to ensure that production is faster and sustainable, as well as the planned expansion of their lines and production here. This is vital for economic growth and further demonstrates the confidence companies have in investing in Wrexham.”
