2 min read - 9 Oct, 2025
Carlsberg Britvic invests £20m in Rugby factory
Carlsberg Britvic is investing £20m in a new soft drinks canning line and building extension at its Rugby factory, creating more than 30 new jobs and bringing total investment in the site over the past five years to more than £60m.
The new line will significantly increase production capacity, taking the factory’s total number of canning lines up to 10 and allowing Carlsberg Britvic to go from producing 560,000 canned soft drinks an hour to 610,000, including well-known brands such as Tango and Pepsi Max.
Located on the Glebe Farm Industrial Estate, the new line will create 34 new jobs in engineering and manufacturing. Recruitment for these roles is underway, and the total number of employees at the site will increase to more than 430 people.
This announcement follows previous investments, including a £1.15m sustainability investment earlier this year, a £13m canning line in 2023, and a £27m canning line in 2021.
Carlsberg Britvic is investing £20m in a new soft drinks canning line and creating more than 30 new jobs at its Rugby factory / Picture: Carlsberg Britvic
Nigel Paine, VP of production at Carlsberg Britvic, said: “This investment underscores our commitment to continuous improvement and innovation in our supply chain. By expanding our production capacity, we can meet the growing demand for our popular brands, create more jobs, and enhance our operational efficiency.”
The Rugby factory benefits from its proximity to packaging supplier Ardagh Group, with cans arriving via an underground passage from the neighbouring facility. This efficient supply chain setup supports Carlsberg Britvic’s commitment to reducing carbon emissions, further supported by a government grant for sustainability initiatives.
Carlsberg Britvic has also recently invested £4m in a new logistics hub strategically located at Junction 12 of the M6 north of Wolverhampton.
John Slinger, MP for Rugby, added: “Carlsberg Britvic is a significant employer in the Rugby community, and this announcement means more jobs for our area, opportunities for young people, and, of course, more of some of the nation’s favourite soft drinks!
“I visited earlier in the year and was so impressed by the team and the technology they use. It’s their biggest factory in the UK and one of Europe’s largest soft drinks manufacturing sites by volume, and it’s right in the heart of Rugby.”
