2 min read - 21 Oct, 2025
Mr Whippy selects Sheffield for new £15m manufacturing hub
Food brand Mr Whippy has chosen Sheffield to house its new £15m manufacturing facility as it looks to launch a new product to the market next year.
The heritage brand, synonymous with British culture and tradition for thousands of people, is to introduce doughnuts into its portfolio, which already includes cupcakes, and expects to produce more than 104 million of them annually from 2026.
The product will be made and distributed from its new 23,355 sq ft unit at Woodhouse Link on Innovation Way in Sheffield. The facility, currently being fitted out for specialist food production, will create more than 50 new jobs on the industrial estate, which is located just off J31 of the M1.
Sign up to receive the latest manufacturing news straight to your inbox weekly.
Heritage food brand Mr Whippy has selected Sheffield for its new £15m manufacturing base / Picture: Mr Whippy
Michael Corrado Jackson, company director at Mr Whippy, said: “This major investment is a crucial next step for the brand and its product expansion, and this site perfectly fitted our needs both on location, and for operational purposes being a modern, detached unit.
“We will be able to satisfy the requirements for specialist food production, automation processes, and then easy distribution of the product. The unit will be the manufacturing hub for the doughnut production, which will be fully launched next year and available from retailers.”
The site has been marketed by Knight Frank and CPP on behalf of investment manager ESR.
Rebecca Schofield at Knight Frank, added: “This is a fantastic example of inward investment in the region to produce a brand-new facility and associated jobs in Sheffield, as part of an ambitious business expansion. The modern unit leant itself to becoming a state-of-the-art food production facility and the location for distribution of the product is unparalleled.”
