Why pictures are so important
The power of pictures helps manufacturers of all sizes and from all sectors in many ways. Not just the cool picture of a new extension or the latest equipment, but the whole factory. Not just for sales, marketing and business development, but for recruitment, general awareness and simply to tell your story through images that attract attention – not to mention painting the right picture of modern British manufacturing!
Images we love…
Picture: BMW Group
Picture: BAE Systems
Picture: VEKA
Picture: JLR
Picture: Invertek Drives
Whether you need an image for a news story, a brochure or sales document, the current recruitment campaign or simply your latest post on LinkedIn, having access to the right pictures for all messaging is as important as the content that it supports.
Zenoot is challenging every single manufacturer to audit its image library and commit to updating this important resource to reflect the modern manufacturing firm we know you are. We’ve partnered with Dan Barker and his team to enable a quick and efficient way for you to invest in a picture library that will be relevant for many years. To find out more, call Matt on 0203 198 9595.
Picture: Dan Barker
Picture: Dan Barker
Picture: Dan Barker
Picture: Dan Barker
Picture: Dan Barker
Picture: Dan Barker
Lights, camera, pictures!
The Zenoot photo package:
• One day.
• One efficient photo team (that knows their way around a factory to minimise disruption).
• One complete set of high impact images of your factory, processes and people to showcase your business.
Investment starts at £1,800 (subject to location, facility size and image requirements)
To discuss your needs and how we can help, call 0203 198 9595 or email matt@zenoot.com
Did someone mention video?
Video is the top area of planned content marketing investment according to the CMI, 80% of marketers in the manufacturing sector say they intend to use video as part of a campaign. We can also help with video content.
There is a real appetite from industry to digest good quality video, so we’re keen to encourage you to consider video as a way to amplify your messaging. Our challenge to you is to think about how video could work as part of your marketing mix and how it can play a key role in nurturing new opportunities or even recruitment efforts. Below is a video showreel of what Dan and his team have produced for some clients.
Please consider how you can embrace video to support buyer journey development and lead generation. Please ask us for advice on some great ideas for video content, we’re always happy to share some insight on what we’ve seen work well.