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KUKA & Routeco announce new partnership
KUKA has announced the most recent addition to its industrial partner portfolio. Routeco, a UK based technical distributor for control and automation is one of the UK’s leading distributors of industrial automation and control products its nationwide network of sales locations provides customers with the very best choice of products from leading manufacturers.
The KUKA system partner programme has been developed to establish strategic partnerships that bring in-depth knowledge of applications and specialist skills to the benefit of customers across all manufacturing sectors. An established portfolio of silver, gold and platinum partners bring to the table specialist skills and knowledge in their sector, for customers that need equipment integration, enabling KUKA to strengthen the breadth and depth of expertise available to its customers.
In addition, KUKA also actively nurture partnerships with select industry suppliers to extend brand reach and establish additional routes to market. These accredited businesses further enhance KUKA’ industrial solution provision by implementing open, collaborative relations with providers who can fulfil a number of criteria along the entire automation chain, in conjunction with accredited System Partners.
Routeco’s partnership with KUKA will focus upon the food & beverage sector with KUKA six axis industrial robots featuring within its portfolio of industry acknowledged products. But that’s not the be-all and end-all of the partnership, many of the products that Routeco advocate can potentially benefit KUKA’s existing System Partner network, creating a microclimate of supply and demand based upon a mutual benefit framework. KUKA says it believes industry partners like Routeco can help to bridge the gap between customers’ needs and automation realisation, as suppliers for control & automation products.
Bernard Bagley, head of robot sales – general industry at KUKA UK, said: “Routeco are a technical distributor for control and automation and serving industry has been their prime focus since 1978. They have always specialised in providing their customers with the very best industrial control and automation products, and as part of their growth plans decided to seek to partner with robot suppliers to enhance their total service to the markets they serve. As KUKA are not in competition with any of Routeco’s core products, they were a good fit for Routeco to partner with, introducing the extensive range of products that KUKA offers, to complement their existing portfolio that includes Rockwell Automation’ full range of industrial automation products”.
Darren Spearing, Routeco product and marketing manager, added: “Whilst the UK still lags its European manufacturing counterparts in robot density, the desire to take advantage of robotics has never been more relevant. Routeco with over 40 years of experience supporting UK manufacturing recognises the ability to integrate robotics into existing and new applications needs an injection of pace”.
Keith Harrison, Routeco group commercial director, concluded: “We are delighted to be partnering with KUKA, they are a world leading manufacturer who match our ambition in improving the production process of our customers and being their partner of choice”.