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Avara Foods makes further investment at Hereford plant

Avara Foods has completed the latest investment at its Hereford site, part of a programme over the last two years which has seen the firm invest over £6.5m in new technology, site improvements and colleague development. Now, as part of this ongoing commitment to sustained investment, a new automated packing line has been installed at its factory at Grandstand Road.

Featuring state-of-the-art food manufacturing technology, the new line handles diced products. Furthermore, Avara has also invested in new deboning equipment at the plant. Costing £1.9m, these recent installations have increased production capacity and efficiency at the factory. An increase in seasonal production means the company is seeking around 100 more colleagues to meet demand, on either permanent or temporary contracts.

Avara Foods has completed the latest in series of investments at its Hereford plant, which now totals £6.5m over the last two years / Picture: Avara Foods


Further to this significant undertaking, the company has invested over £6m in protective measures across its UK-wide operations to keep colleagues safe during the coronavirus pandemic.

Marcus Billig, site manager at Avara Foods Hereford, said: “Avara remains committed to investing in its Herefordshire production and agricultural operations and is proud of its long association with the county. We’re proud to be a major employer in the city and always pleased to create new roles as we grow. The new line and equipment complements our existing operations and allows us to produce even more here in the heart of Hereford. We’re continuously investing in and improving how we work, and I’m delighted our factory boasts these upgrades.”

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