3 minute read - 9th January 2022
Rolls-Royce achieved its highest-ever annual sales in 2022
Rolls-Royce has achieved its highest-ever annual sales in 2022, delivering a total of 6,021 motor cars, up 8% on 2021, to clients in around 50 countries worldwide. This is the first time in the company’s 118-year history that its sales have exceeded 6,000 in a single 12-month period. The value of bespoke commissions also reached record levels, while demand for all Rolls-Royce models remains exceptionally strong, with advance orders secured far into 2023.
In 2022, Rolls-Royce achieved sales growth in almost all regions, with particularly strong year-on-year growth seen in the Middle East, Asia-Pacific, the USA and Europe. The value of clients’ bespoke commissions was also higher than ever before. The almost endless possibilities for bespoke personalisation resulted in clients being willing to pay an average of around half a million Euros for their unique Rolls-Royce.
The Middle East is the marque’s leading region for bespoke commissions, with many unique creations of particularly extensive and individual personalisation. In 2022, Rolls-Royce opened an invitation-only private office in Dubai, the first outside Goodwood, bringing the home of Rolls-Royce closer to the marque’s local clients. Further private offices will be introduced around the world in the coming months and years.
The Americas saw significant growth in 2022 and remains the largest single region for Rolls‑Royce, with almost all markets achieving higher sales than the previous year. Greater China is of vital strategic importance to Rolls-Royce and is the marque’s second largest sales region. Ongoing headwinds there led to a single-digit drop in sales compared with 2021’s record results, however this was counterbalanced by increased sales in other markets.
Despite the geopolitical challenges affecting Europe, the region grew overall in 2022 with record sales in several markets, including the UK and Germany. The Asia-Pacific region also achieved higher sales than ever before.
In January 2023, the company will mark the 20th anniversary of the Home of Rolls-Royce at Goodwood. Its transformation – from offering a single model, Phantom, and building just one motor car a day – to today’s record figures is the result of a long-term strategy based on sustainable growth, careful management and planning, and the successful reinvention of the brand. The past decade, in particular, has seen Rolls-Royce consciously refine and rejuvenate its brand and product portfolio to reflect its clients’ changing requirements, tastes and demographics, while retaining its innate exclusivity and rarity.
Torsten Müller-Ötvös, chief executive officer at Rolls-Royce Motor Cars, said: “2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we reveal Rolls‑Royce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio. But as a true house of luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer. Bespoke “is” Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace. The unrivalled bespoke creativity and quality achieved by our team here in Goodwood means that on average, our clients are now happy to pay around half a million Euros for their unique motor car.
“Of course, this success has not been achieved overnight. In 2023, we mark the 20th anniversary of the Home of Rolls-Royce at Goodwood, during which time we’ve transformed our business through a long-term strategy based on continuous and sustainable growth, careful management and planning, an unwavering focus on profit and a respectful but forward‑thinking reinvention of the Rolls-Royce brand.
“Two and a half thousand people are now employed at Goodwood, with over 150 new jobs created in 2022 alone. But perhaps most importantly, we have never put style above substance. In terms of technology, quality and luxury, Rolls-Royce still stands, as it has always done, for the very best of the best.”