3 minute read - 20th April 2023
Jaguar Land Rover to invest £15bn over five years
Jaguar Land Rover (JLR) has announced plans to make a £15bn investment over the next five years, accelerating the transition of its Halewood plant to become an all-electric production facility and other projects.
JLR’s CEO reaffirmed the brand’s commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash positive position by FY25 and double-digit EBIT by 2026.
Announcing news of its next-generation electrification roadmap, JLR confirmed it will start to invite applications for client orders for the all-electric Range Rover from later this year. The first of its next generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside.
In addition, JLR also revealed its Engine Manufacturing Centre in Wolverhampton – currently producing Ingenium internal combustion engines for its vehicles – will have an electric future producing electric drive units and battery packs for JLR’s next-generation vehicles. The site will be renamed the Electric Propulsion Manufacturing Centre to reflect the move.
In positive news for the future of the historic Castle Bromwich site, JLR confirmed that its stamping facilities that prepare pressed body metalwork for JLR’s vehicles will be expanded to play a key role in the company’s electric future, by providing body work for next generation electric vehicles. The company added that it continues to explore options for other parts of the Castle Bromwich site.
Adrian Mardell, chief executive officer of Jaguar Land Rover, said: “Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver profit in Q3.
“Today I am proud to announce we are accelerating our electrification path, making one of our UK plants and our next-generation medium-size luxury SUV architecture fully electric. This investment enables us to deliver to our modern luxury electric future, developing new skills, and reaffirming our commitment to be carbon net zero by 2039.”
JLR also announced that the first of three reimagined Jaguars will be a 4-door GT built in Solihull. With power output more than any previous Jaguar, a range up to 700 kms (430 miles), and with indicative pricing from £100,000, the new Jaguar will be built on its own unique architecture, named JEA. More details of the new 4-door GT Jaguar will be released later this year, before going on sale in selected markets in 2024, for client deliveries in 2025.
JLR will retain the flexible modular longitudinal architecture (MLA) on which Range Rover and Range Rover Sport are built, offering internal combustion engine (ICE), hybrid and battery electric vehicle (BEV) options. This gives JLR uncompromised flexibility to adapt its vehicle line up to meet the needs of different markets around the world, that are moving at different speeds towards carbon net zero targets.