1 minute read - 14th August 2023
Lotus sees record first-half performance
Lotus has enjoyed a record-breaking first half of 2023, with its order book growing to approximately 17,000 vehicles worldwide for the Eletre and Emira models.
In the first six months of the year, Lotus produced over 2,200 Emiras in its UK sportscar manufacturing facility, which is a 381% increase from the financial year in 2022. The order book for Emira is full for the next two years.
Production of Lotus Eletre, the firm’s first electric lifestyle hyper-SUV, ramped up this year in its new all-electric vehicle factory. Customer deliveries began in China at the end of March, and Lotus says it expects to deliver to UK and European customers later this summer.
Lotus Cars has seen a record first-half performance in 2023, with its order book growing to approximately 17,000 vehicles worldwide / Picture: Lotus Cars
Lotus says it plans to further ramp up production and sales for the second half of the year and expects the full year to surpass all previous years. It has also expanded its global retail network to 193 stores, opening 24 new outlets over the first half of 2023.
Feng Qingfeng, CEO of Lotus Group, said: “We set an ambitious goal in 2018, with the launch of our Vision80 strategy to transform the business from a traditional automotive brand to become an all-electric, luxury, mobility provider in ten years. We have spent the last few years laying the foundations for success and today’s announcement demonstrates that Lotus is no longer the same business that it has been in previous years. We are firmly on track to becoming a global performance brand by 2028.”