2 minute read - 4th September 2024
Signature Flatbreads to make £150m investment
As it marks its 40th anniversary, bakery product manufacturer Signature Flatbreads has announced plans to make a £150m investment and create 500 new jobs.
Founded in 1984 by Dr Samir Eid, Dunstable-based Signature Flatbreads introduced the UK’s first commercial naan breads and tortillas into British supermarkets. Under its growing brand, Deli Kitchen, it offers a range of breads including Italian-inspired sliced focaccia, greek flatbreads, brioche-style wraps and Persian flatbreads.
This latest announcement follows the completion of a £100m investment programme, which the firm says will ensure it remains at the forefront of the British bakery market. Looking ahead, the company now plans to invest over £150m to expand its product offering and increase production capacity, with more than 500 jobs expected to be created over the next few years as a result.
Bakery product manufacturer Signature Flatbreads has announced plans to make a £150m investment and create 500 new jobs / Picture: Signature Flatbreads
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The company continues to show strong growth with over £200m turnover last year. It employs more than 2,000 people, supplying to customers in the retail, quick-service restaurant and foodservice channels in over 70 countries from its bakeries in the UK and India.
Third generation bakers, William and Charles Eid, sons of Samir, are now at the helm of the business.
William Eid, joint CEO of Signature Flatbreads, said: “In 1984, my late father founded our bakery with a mission to introduce a variety of breads from around the world to the UK market and beyond. We are so pleased to offer such a fabulous variety of breads today; breads that are so versatile in the creation of quick and wonderful meals for our consumer. Our investments are intended to keep our offering relevant, as we continue to champion innovation and to support our customers in their own growth plans.”
Charles Eid, joint CEO of Signature Flatbreads, added: “Our small family bakery has grown into a market leader, baking over 2 billion breads each year, as we proudly celebrate our 40th year. We now export to more than 70 countries from our bakeries, but family values and teamwork remain at the heart of everything we do.”
Signature Flatbreads is celebrating its 40th anniversary which marks the completion of a £100m investment programme / Picture: Signature Flatbreads
