3 min read - 24 Nov, 2025
Magnum invests £50m in Gloucester ice cream factory upgrade
The Magnum Ice Cream Company (TMICC), the world’s largest ice cream company, is investing £50m in an upgrade of its Gloucester ice cream factory, which is home to the UK production of products including Viennetta, Twister, Solero and Magnum.
The investment will significantly increase production capacity, modernise infrastructure and enhance operational efficiency at the site. The upgrade includes a complete rebuild of the factory’s mix plant, installation of advanced blending systems and the commissioning of new high-speed production lines for products including Twister and Solero – contributing to a targeted 50% increase in output by 2027 (versus 2023 baseline).
Founded in 1959, the Gloucester site is the second largest ice cream factory in Europe (behind Heppenheim, Germany) and currently produces over 600 million ice creams every year, with over 80% of this serving the UK ice cream market. Every week, Gloucester produces nearly three million Calippos and two million Viennettas, in addition to one million Ben & Jerry’s tubs.
The Magnum Ice Cream Company is investing £50m in an upgrade of the UK’s largest ice cream factory in Gloucester / Picture: TMICC
The Gloucester site directly employs nearly 500 people and supports hundreds more through local contractor and supplier programmes. The investment will also support upskilling programmes for engineering and operations teams, reinforcing the company’s commitment to local employment and skills development.
Peter ter Kulve, CEO of The Magnum Ice Cream Company, said: “This £50m investment in our Gloucester facility is a key milestone in our global supply chain transformation programme and a bold step forward for our business. Our investment is a clear signal of our long-term commitment to the UK and will not only boost productivity and support growth but also ensure the site remains a centre of excellence for innovation, quality and sustainability as we enter our next chapter.”
Jamie Farrell, head of country UK&I, The Magnum Ice Cream Company, added: “As we prepare to launch The Magnum Ice Cream Company as a standalone business, this investment reflects our ambition to grow, innovate and continue delighting consumers in the UK and beyond through our much-loved brands. Gloucester will play a central role in that journey, and we are proud to be investing in its future.
“The investment in new state-of-the-art lines for family favourites like Twister and Solero, along with sustainability upgrades including a 5% energy efficiency gain and a 20% reduction in food waste, demonstrates our renewed commitment to innovation and responsible growth.”
The upgrade includes a complete rebuild of the factory’s mix plant, installation of advanced blending systems and the commissioning of new high-speed production lines / Picture: TMICC
Jason Stockwood, minister of state for UK investment, said: “Today’s announcement will not only modernise and significantly increase production at a key manufacturing facility here in Gloucester – but secure the future of the site for decades to come – showcasing Magnum’s commitment to the UK and securing it as a top investment destination.”
The investment in Gloucester is the latest in a series of site upgrades around the world as part of TMICC’s €350-380m supply chain transformation programme.
