2 min read - 18 Sep, 2026
Avara announces £100m investment in UK food production
Avara has announced plans to invest more than £100m over the next three years to strengthen its UK poultry operations, upgrade facilities and introduce next-generation technology across its supply chain.
The investment programme will bolster Avara’s poultry model by creating a more efficient, resilient and future-fit production network. This year, the business will commit more than £40m to technology and facility upgrades to improve productivity, provide sustainable job opportunities in UK manufacturing and support long-term retail and food service growth.
Avara has announced a £100m investment in technology and facility upgrades across its UK poultry operations / Picture: Avara
Chris Hall, chief executive officer at Avara, said: “This ambitious UK investment programme ensures Avara builds on its existing position as a strong and sustainable partner to our customers, supplying the affordable locally sourced poultry, produced to high standards, that British consumers demand.”
Upgrades across key sites in the company’s chicken supply chain will include next-generation cutting capabilities and advanced factory automation.
Hall added: “This is a major investment in the future of our business and in the resilience of the UK poultry supply chain that reflects confidence in our people, our facilities and the long-term future of UK poultry production.”
“Our customers and consumers need a supply chain that is competitive, reliable and able to grow. Over the last three years, we have completed a comprehensive restructuring of our business, delivering improved financial performance. This investment plan meets the growing consumer demand for affordable, locally sourced poultry produced to high standards, while creating a stronger and more sustainable platform for the future.”
