2 min read - 21 Oct, 2026
Mondelēz International launches #ProudlyMadeHere campaign
Mondelēz International has launched its #ProudlyMadeHere campaign to celebrate the 3,800 employees across the UK who bring Cadbury’s chocolate to life.
Cadbury owner Mondelēz has also highlighted its impact on the West Midlands economy with the release of a new regional Impact Report.
The new study reveals that Mondelēz International’s economic contribution reached almost £1bn in gross value added during 2025, a 112% rise since 2021. The region alone accounts for 40% of Mondelēz UK’s total economic contribution.
Initially launched on World Chocolate Day and expanded during UK Chocolate Week, the campaign charts the journey of Cadbury chocolate through the UK, with behind-the-scenes videos of factories across the nation.
The #ProudlyMadeHere campaign shines a spotlight on the skilled people across the UK who bring Cadbury’s iconic chocolate to life / Picture: Mondelēz International
The chocolate journey
• Chirk, North Wales: Expert teams roast cocoa beans, unlocking the rich, distinctive flavour at the heart of every Cadbury Dairy Milk bar.
• British dairy farms: Farming partners across Wiltshire and Gloucestershire supply the fresh milk that gives Cadbury Dairy Milk its creamy taste.
• Marlbrook, Herefordshire: Skilled colleagues craft the chocolate crumb—the ingredient that has defined Cadbury’s flavour for generations.
• Bournville, Birmingham: The home of Cadbury since 1879, where chocolate makers blend tradition with innovation to create the bars the nation loves.
• Minworth, West Midlands: Dedicated distribution teams ensure Cadbury Dairy Milk reaches shelves and homes across the country.
A new West Midlands Impact Report highlights a legacy spanning two centuries and £1bn in economic contribution to the region in 2025 / Picture: Mondelēz International
Christian Woolfenden, senior vice president and managing director of Mondelēz International UK&I, said: “Every bar of Cadbury Dairy Milk carries a story of people and places across the UK. From our farming partners delivering fresh milk, to the teams creating chocolate crumb in Marlbrook and the chocolate makers in Bournville who have perfected their craft over generations, this is chocolate made with genuine pride.
“We want people to know that when they break off a piece of Cadbury Dairy Milk, they’re enjoying something shaped by thousands of skilled, passionate people right here in the UK. That’s what #ProudlyMadeHere is all about.”
Amanda Perry, manufacturing lead at Cadbury’s Bournville factory, added: “I love leading our Cadbury Bournville factory where, after over 200 years, we continue to produce over 1.5 million Cadbury Dairy Milk tablets, millions of Cadbury buttons, crème eggs and many more delicious chocolate products every day! Every person who comes to work in the factory is proud of the heritage we have here in Bournville, and the role they play in creating the nation’s favourite chocolate.”
