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2 minute read

Food Attraction to expand capacity & create 150 new jobs

Food Attraction – the firm behind street food-style brand Jake & Nayns’ – has announced plans to make a major manufacturing investment that will extend its Leicestershire site, increase factory capacity and create 150 new jobs.

The company has seen a 57% growth over the last financial year, following a wave of retail wins across the industry as retailers have snapped up the family business’ unique offering of street food inspired snacks.

Its flagship on-the-go filled naan bread and the recently launched burritos range has helped quadruple its store listings – growth that has seen the brand selling over 55,000 units per week.

Food Attraction is investing £2.4m over 3 years to increase capacity and create 150 new jobs / Picture: Food Attraction


To meet demand and to cater for further expansion, founders and brothers Jake and Naynesh, invested a seven-figure sum into the business, which enabled the company to purchase the surrounding factories and land around its existing headquarters.

Speaking exclusively to Zenoot, the firm said over three years the investment would total £2.4m and will allow a 400-500% increase in volume. Having purchased two factory units adjacent to its existing facility, the investment will also enable Food Attraction to increase productivity by achieving better flow through the facility and improved automation, whilst still maintaining its passion for hand made good food.

The firm added the expansion will also mean 150 new jobs in production will be created over the next 3 years, as well as additional management positions.

Jake Karia, managing director of Food Attraction, said: “The last year has been phenomenal – we’ve seen significant growth across the business, launched a new burritos range and won five significant industry awards, but we’re not stopping there.

“The whole team has a passion and enthusiasm for food, which has driven us to continually innovate and develop new products. We are on a mission to shake up the category, bring new consumers into retail outlets and debunk the myth that food on the go is wholly bad for you, proving that there are satisfying, quick meals out there that aren’t full of fat, sugar and salt.

“We have massive growth plans for 2020, including significant NPD launches, some limited edition flavours and more expansion for the business. Keep an eye out for us as ones to watch this year!”

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