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1 minute read

Investment continues at Counterplas

Following its relocation and expansion in 2018, Counterplas is delivering on plans to re-equip its South Staffordshire premises by installing new, larger moulding machinery, and updating old equipment.

Having increased its turnover by more than 50% to £6m, Counterplas recently received delivery of two new machines, which marks the first step of a five machine replacement and enhancement programme that will be carried out over the next five years, at a cost of over £2m. With the new machines having been commissioned, older machines (of over 20 years old) can now be retired.

Following its relocation and expansion in 2018, Counterplas has invested in new, larger moulding machinery / Picture: Counterplas


Supported by state-of-the-art ancillary equipment, including robotics, blenders, dosers, chillers and hot runner controllers, the new machines will ensure high levels of repeatability, precision, reliability and efficiency for years to come.

Paul Isherwood, Managing Director, said: “Following our move to our new purpose-built facility in 2018, it was always our plan to invest heavily in new machinery and focus on extending our range to offer the ability to mould bigger parts and provide a consistently high quality of service to customers.

“In addition to producing much larger products, our new machines will also help markedly increase our efficiency through automation and significant power savings.”

Alongside investments in production equipment, Counterplas now intends to increase its investment in people, recruiting additional key personnel and assisting current staff with training and personal development programmes.

Founded in West Bromwich in 1990, Counterplas clients span multiple sectors, including market leaders within the building and DIY industries, specialist healthcare, and global blue-chip companies.

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