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2 minute read

Fabulosa opens new headquarters & production facility

Fabulosa, a household cleaning product manufacturer, has unveiled its new state-of-the-art headquarters, production facility and warehouse in Nantwich, Cheshire.

Following rapid growth since launching in 2019 and closing its latest financial year with sales of £39m – a 100% year-on-year sales uplift – Fabulosa is preparing for further growth by centralising and upscaling its operations.

The purpose-built 59,000 sq ft facility includes a 53,000 sq ft factory with an additional 30,000 sq ft of mezzanine levels across the site. This latest move will see Fabulosa increase its production capabilities with fully-automated filling and packaging production lines, with operational speeds of 120 bottles per minute and the ability to manufacture approximately 180,000 bottles per shift.

Cleaning product manufacturer Fabulosa has unveiled its new HQ, production facility and warehouse in Nantwich / Picture: Fabulosa

Automated product mixing systems allow for highly accurate blends and a bespoke system to enable mixed pack creation provides cost-effective solutions for retailers and customers. A new automated pallet wrapper has also been installed to ensure consistency of quality throughout transportation, with storage for up to 1,000 finished product pallets on site. The facility’s distribution bays can handle up to 15 trucks.

James Sharpe, co-founder and managing director of Fabulosa, said: “After disrupting the cleaning market and continually exceeding targets to dominate the category, we have highly-ambitious expansion plans in place. Within the cleaning sector consumers have previously been told what they like, what they want and the offering never changed. Fabulosa broke the mould, we viewed cleaning as if it was a perfume, and focused on fragrance – what do people really like, what do they wear, and this became the founding USP of the brand.

“The new Fabulosa factory and HQ has allowed us to incorporate additional space to enhance this all-important consumer-centric focus, with facilities including a new formulation and testing laboratory with a highly qualified pharmacist, and media content studio. The move firmly consolidates our position as market leaders and comes at a pivotal point in our growth period as we strive to extend our market share further, while revitalising many other FMCG sectors.”

Co-founders of Fabulosa, James Sharpe & Mike Sharpe / Picture: Fabulosa

Since opening less than three years ago, Fabulosa has supplied over 100 million units and launched more than 150 fragrances, which are custom made by Fragrance Oils International. Fabulosa’s product range includes surface care, air care, laundry care and task specific ranges including car care and garden care.

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