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Lotus sees sales jump 24% in 2021
Lotus has revealed its best annual global retail sales performance since 2011. Retailers sold 1,710 new cars in 2021, the same year that the Elise, Exige and Evora ended production.
This compares with 1,378 sales in 2020, an increase of 24%. The Elise was the global top seller in 2021, with its Sport 240 Final Edition and Cup 250 Final Edition models contributing to this position.
In Europe, sales performance in the UK was up 29%, with Belgium the star performer up 37%. North American retailers covering USA and Canada were up 111% year-on-year, which was also its best performance in 10 years.
Records were broken in the Asia-Pacific region, where Japan had its best year since 2015, Australia since 2018 and Hong Kong since 2014. Qatar, which has been selling Lotus since 2016, had its best year ever. Further evidence of the ongoing transformation of the business came in Bahrain, Thailand and New Zealand, where Lotus sold its first new cars for at least seven years.
Lotus saw worldwide sales of 1,710 new cars in 2021, up 24% on 2020 and the best sales performance since 2011 / Picture: Lotus Cars
Geoff Dowding, executive director of sales and aftersales at Lotus, said: “Our global retailers have risen to the challenge of giving the Elise, Exige and Evora the send-off they deserved. It means we’re in great shape for 2022 to focus on the all-new Lotus Emira, our last petrol-powered sports car and the best of breed.”
Matt Windle, managing director at Lotus Cars, added: “In difficult circumstances, our retailers have delivered what was asked of them and more. It’s testament to their hard work, and that of our manufacturing, marketing, sales and distribution teams around the world. A huge thank you to everyone involved – what a way to move into the era of Emira.”
Top 10 Lotus markets globally
Position |
Market |
1 |
USA |
2 |
Japan |
3 |
UK |
4 |
Germany |
5 |
France |
6 |
Italy |
7 |
Australia |
8 |
Belgium |
9 |
Switzerland |
10 |
China |