1 minute read - 26th April 2024
Calbee to make £12m Seabrook Crisps production investment
Calbee, the owner of Seabrook Crisps, has been granted planning permission for a two-phase development and a £12m investment at its Bradford-based manufacturing facility. The application for a 4,000m² extension will deliver a 3,000m² cooking and preparation warehouse, before a second 1,000m² storage warehouse is constructed. The plans will also see new process equipment installed, delivering a 70% increase in output from the facility.
The Bradford expansion follows investment of £3m at Calbee’s Deeside site earlier this year, extending the group’s product capabilities and adding additional capacity in snacks. Calbee has seen year-on-year growth of 22%, according to Kantar grocery market share analysis, and the development will allow the company to meet the growing demand for its crinkle-cut crisps.
Calbee is to make a £12m investment at its Seabrook Crisps factory in Bradford, delivering a 70% increase in production output / Picture: Calbee UK
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The extensions will give the business the capability to diversify its range of crisps and snacks, further expanding the Seabrook and Harvest Snaps brands across the market.
Daniel Woodwards, managing director at Calbee UK, said: “This planning approval is a further and significant step forward for Calbee UK. The focus we have on producing delicious crisps and snacks at everyday affordable prices is really resonating with retail customers and shoppers alike. What we want to do now is to increase the capacity of our core crisps, having extended the range and variety of snacks we offer earlier this year. Meeting with more of the snacking occasions we know shoppers enjoy allows us to put our long-term strategy and ambition for greater scale into practice.”
