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3 minute read - 15th May 2023

60% of companies have no UK procurement target despite high demand for British goods among both businesses and public

Only 40% of UK businesses have a British procurement target in place – despite around half of the country’s businesses (47%) and even more of the public (58%) saying they prefer to buy products that have been manufactured in the UK over alternatives shipped in from other countries, according to newly-released nationwide research by Made in Britain, the organisation that unites close to 2,000 British manufacturers by their licensed use of the Made in Britain collective mark.

The fourth annual survey from Made in Britain, which has polled 1,000 UK businesses and 2,000 consumers, also shows that for those companies that prefer to buy British products, the key drivers are supporting the economy on one hand and cost-savings for their businesses on the other. Two thirds (65%) say a driver of this preference is “to help the British economy and support British jobs” and half (50%) say “it’s more economical” for them to buy goods manufactured in the UK.

John Pearce, CEO of Made in Britain, said: “Since the Made in Britain initiative launched 10 years ago, a key mission has been to advocate for higher British procurement targets in both the private and public sectors. Despite some progress in recent years, our new research shows that far too few businesses have implemented such targets. There’s great demand for British goods among businesses and consumers alike. But more companies need to step up – buying British is key to helping drive the UK economy out of the slump it’s in and avoid slipping into recession this year and next.”

The latest Made in Britain annual survey shows 60% of companies have no UK procurement target despite high demand for British goods among both businesses and the public / Picture: Estari

Supply chain localisation

Over the past year, British companies have been shifting their supply chains to home shores in the face of international disruptions and delays. Made in Britain’s esearch indicates that almost half (43%) of UK businesses have experienced delays on goods from other countries over the last 12 months. Of companies that have experienced shipping delays, a hefty majority (66%) say their businesses have started ordering more British goods as a result.

Most British consumers happy to pay premium for UK-made goods

Even amid a cost of living crisis in the UK, the majority of Brits (58%) prefer to buy UK-made goods over alternatives shipped in from other countries, Made in Britain’s research shows. More than half of British consumers (54%) even say they prefer to buy British products “regardless of cost” and the same number (54%) would like to buy more UK-made products than they currently do.

Of those that prefer to buy goods that are made in Britain, the most popular reasons given for their choice are the economy and trust; 64% of them say a key driver is “it’s important to help/support the UK economy and jobs” (64%), while half (50%) cite “trust in British products” as a factor in their preference.

Two thirds of Brits want supermarkets to stock more UK-made goods, while most want better labelling to clarify true provenance of products before they buy / Picture: Vauxhall

Made in Britain – On the Mark

The survey also finds that two thirds of British businesses (66%) recognise the Made in Britain mark, with most of them (61%) saying that seeing the mark on a product makes them more inclined to purchase it. Half of British consumers (50%) also recognise the mark, with the majority of those that know it also saying that seeing it makes them keener to buy.

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