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1 minute read with link to full whitepaper

Deciphering Industry 4.0 – Generative Design

Engineers have traditionally designed a product that the market needs and then figured out how to manufacture it with the most suitable technologies. Sometimes the product would be easy to manufacture and profitable, sometimes difficult to manufacture and profitable and sometimes it would be neither easy nor profitable.

Product design methodology is changing rapidly. It is moving from a traditional system of single designer with a single computer using the modus operandi above, to a more collaborative method of design engineering that harnesses more processing power to design the best product based on constraints and criteria: think materials, load, cost and manufacturability.

This new paradigm for engineering design – known as Generative Design – is transforming how companies design and manufacture products and is a key element of the Fourth Industrial Revolution, 4IR or Industry 4.0”.

Autodesk & KUKA have partnered to produce a series of whitepapers to decipher what embracing Industry 4.0 can mean to engineering companies / Picture: Autodesk


Autodesk and KUKA Robotics UK have combined to explain how some of the new digital technologies that will transform manufacturing – including how generative design will help both small and large companies broaden their design limitations, save money, reduce waste, and boost creativity.

You can read the free-to-access white paper by clicking the link below (direct download)