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4 minute read - 8th January 2024

Survey shows British manufacturers enter 2024 with increased optimism – people and products set to top the investment agenda

Britain’s manufacturers are viewing the UK as a more competitive place to locate their activities compared to twelve months ago, with an increasing number believing they are moving ahead of their European rivals. However, they remain wary of the huge threat to their competitiveness posed by the economic behemoths of the US, India and China.

The findings come from the 2024 Make UK/PwC executive survey which shows that after a very difficult few years through the pandemic and, the shock to energy prices, there are optimistic signs with companies more bullish about the prospects for manufacturing in 2024. As a result, the majority of companies are seeing opportunities outweighing the risks to their business.

Make UK says manufacturers are backing this belief with investment in new products, expansion into new markets and accelerating use of new digital technologies to improve their business. However, the survey also shows that manufacturers are wary of the prospects for both the UK and global economies, while significant challenges remain in the faces of increased energy and employment costs, as well as access to domestic skills.

British manufacturers are entering 2024 with increased optimism, according to data from the latest Make UK executive survey / Picture: Getty/iStock

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Stephen Phipson, chief executive of Make UK, said: “The last few years have been a rollercoaster of emotions for manufacturers, yet they have more than demonstrated their resilience time after time. We are now seeing some hope that conditions may be improving, amid a more supportive and stable policy environment, but this must be cemented within a long term industrial strategy. While undoubted challenges remain, the accelerating use of digital technologies, our strength in innovation and expansion into new markets sets the scene for manufacturing to be at the heart of efforts to boost growth.”

Cara Haffey, leader of manufacturing at PwC, added: “After what has been a rocky few years for manufacturers, it seems there is a cautious optimism in the air. In fact, our research showed that in the year ahead, more than half of them are planning to seize opportunities in new products, with more than a quarter (27.3%) hoping to explore uncharted territory, and expand into new markets.  For many, despite January’s to-do list likely looming large, as the headwinds of sustained economic challenges, geopolitical instability, and steep employment and energy costs continue, the horizon seems brighter.”

According to the survey more than half of companies (52.7%) see the UK as a more competitive place to manufacture. This compares to just under a third (31%) in the same survey a year ago. Less than a fifth (16.6%) believe the UK is not a competitive place in which to manufacture.

The survey also highlights the many areas where manufacturers are planning to increase investments in the coming years, including new product development, digital technology and capital equipment / Picture: Getty/iStock

Almost a third of companies believe the UK is increasing its competitiveness against Germany and France (30.7% and 30.2% respectively), while more than a quarter believe the UK is moving ahead of Spain and Italy (29.3% and 28.3%). These figures are greater than those who see the UK’s competitiveness decreasing against EU rivals.

However, by contrast, the share of companies who believe the UK is losing competitiveness against the US, India and China dwarfs those who believe the UK is gaining. The survey also shows manufacturers are bullish about their prospects for the coming year, with more than four fifths (44.4%) believing that conditions in the sector will improve, while a fifth (20.5%) see conditions deteriorating. In addition, almost two thirds (62%) of companies see opportunities outweighing the risks this year while just 14% disagree.

By contrast, more than four in ten companies (41.5%) see the UK economy deteriorating in 2024 compared to just over a third (36.6%) who see it improving. A similar proportion (37.6%) see the global economy getting worse this year compared to just under a third (31.2%) who see it improving.

59% intend to invest in upskilling and retraining staff in the next 12 months / Picture: Getty/iStock

In the year ahead, more than half of manufacturers (52.7%) see opportunities in new products while more than a quarter (27.3%) are expanding into new markets, with a similar proportion (26.3%) focusing on net zero opportunities. Furthermore, digital technologies have the potential to boost productivity with almost three quarters of companies (71.2%) believing digitising operations will boost operational efficiency. In addition, more than half of companies (52.2%) see generative AI increasing the productivity of their workforce.

Challenges remain with more than half of companies still seeing risks from increased energy costs (53.2%) closely followed by the impact of political instability (43.9%). More than two thirds (36.1%) are still seeing supply chain disruption while a similar number (35.1%) see lack of access to domestic skills as a risk.

You can download the full report below:

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