Servitization guide for SME manufacturers: a ZenootTV news update

Turning products into services has been commonplace for years – Rolls-Royce plc and their model of selling ‘power-by-the-hour’ instead of jet engines is a classic example. But you don’t need to be a multinational business to to ‘servitize’ your product.

And a fully-funded programme offered by the Special Services Group at Aston Business School is here to show local manufacturers how to add a new revenue stream while simultaneously strengthening their business. Nick Peters spoke to Danny Harrison to find out more.